[Guest Column by Himangshu]Why are start-ups failing at an alarming rate ?

When I hear in stand-up comedy parents telling – “yes, you shall really continue to remain hungry, foolish and poor in a start-up…” , I understand that the halo and respect around the magic word “start-up” and “start-up entrepreneur” are not present anymore. Even in India. Mercifully.

I designed, in my in-expert hand an image to explain to lay people the “miraculous” event model of start-up as visualized by young changers of the world and their investors and mentors. I explained the Mentors with a con in my earlier post in this channel.


The Model
1. Think of yourself (the start-up Founder / Entrepreneur) as an angler living nearby a pond in a home. Also imagine customers as fishes inside this pond.

2. You now go everywhere and collect other’s peoples money by telling them that by burning their money, you are going to attract all the fishes in the universe, starting from this small pond.

3. You collect gunny-bags of cash from other people and start burning them 24/7 by the side of the pond. You hire a team to oversee this burning process. This is called CBR or Cash Burning Rate and more the CBR, more the smoke.

4. Now, your mentors have seen miracles or believers in miracles. You reason that the CBR-smoke (neighbours, these wretched, un-ambitious irritants as you think of them, who are employees or run small business or freelancers complain as what is going on) will go to ionosphere – will react with ozone, a photo-quantam beam will be GPS-tracked to the pond and the fishes will be drawn near the smoke, their 3rd eye will be opened, AI driven and these fishes will self-process themselves, get themselves sold in the marketplace and once a critical number of fishes is reached – BOOM – a dent in the Universe and a billion dollar like hole will be created like a quantam- worm-hole, and lo, the entrepreneur and everyone now becomes super-wealthy and retires to a grand mansion. CBR worm-hole to travel from third world universe to first world beaches in corporate jet. Worm hole or Can of Worms ! It is that time, a sentence un-heard in the History of Man is uttered with a straight face : “It is okay to fail by burning other people’s money.” . A fool and his money is CBR-ed soon – the changed adage of a fool and his money is soon parted.

5. As cash burns, the start-up team is looking for a miracle…. History, Horoscope and Bankruptcy lawyers are consulted – all in the same time. Parents of the team-members complain as why a mundane thing like salary is not paid on time or not paid at all. Vendors also wonder as why such shining boys and girls in such smart mansions and offices are not able to pay utility bills.

6. The moment of truth : the fishes refuse to be hypnotized in large numbers by the smoke alone, some refuse to part with their cash and cash gunny-bags are getting thinner and thinner.

One fine morning, the Miracle comes. In the form of Arithmetic.

The dull, dreary Arithmetic of Life arrives – everybody understands now that they did not believe wrong but they were believing in statistical miracles – success rate is 100% if they can continue this CBR for next 175 years…. statistically. Or, the odds were same as landing in Bombay VT station from God knows where and becoming badshah, nabob or king sometime after a decade…

A generation of youth, like all past generations (Hippie, Flower children, Revolutionaries… ) are now passing by the start-up dream….

“Life is like a highway and the soul is just a car,
Objects in the rear view mirror may appear closer than they are.”


Learning for Freelancers – from the making process of the film – “The Freelancer”


The location in “Victoria City” – where one of the most poignant moments of the film will be shot. The oblelisk like structure in the left is counter-poised against the feminine roundness of the dome of Victoria Memorial. A fertility symbol.

Our Production Team for the movie “The Freelancer” met some 25+ freelancers in our Camp Office / Studio, fondly called Addazone II in Calcutta East in the form of Cinematographer, Still Photographer, Camera Person, DoP, Director, Make-up artist, graphic designer, screenplay writer. All are freelancers or quasi-freelancers.

We were at the other side of the table now, as a prospect,trying to select, configure and integrate diverse skills with a common goal. We observed the followed “blind spots” and noted and possibly will be of help :

#1 > Not Listening or not showing the intention of listening to what is being told – not taking notes, some did not even come with a notebook and a pen. It was not a weekend party discussion. Few did not have business card, whereas claiming to be running businesses that one is supposedly going to trust with money, time and reputation.

# 2 > To much intellectual lecture – forgetting business aspect. Few provided us with grand discourse on their craft but missed to add critical business information : a) cost b) lead time c) overruns d) terms of payment vis-a-vis deliverable e) Risk and mitigation f) Contingencies and back-up.

# 3 > Interrogating the Prospect, not simply asking : Some of the freelancers were more like investigative reporters or KGB interrogators. Sample : Do you know him ? When did you meet him ? How ? Did you see that film ? Do you know the work of this person ? If yes, explain everything and so on….

# 4 > The “dada” syndrome : A few were calling some “dada” reverentially quite often to get information “Phone a friend” like in KBC) and and when we were not that reverential, he was not pleased. If the “dada” knows all, then the person should have either brought the dada along or would have sent the dada instead of wasting our time and his own.

# 5 > Greatness of the self : Some came with the exclusive purpose, as it appears, neither to listen to, nor for business but to tell their greatness to hapless victims, i.e. us. Instead of information, we received a personal Odyssey

Conclusion : Most of the people – were knowledgeable, talented, creative, honest and well-intention-ed. Some were excellent and we shall definitely work with them. But some have such blind spots and it is likely that most prospects will not tell them the above as most will not actively seek feedback.

This post is written for those freelancers who should know that they may not be as successful as they should be and not getting what they deserve not only because they are unlucky or clients as nasty or the world is unfair (which may or may not be true) but also because of some business blindness they unconsciously harbour.

“The Freelancer” – the movie in the works by Freelance Foundation and Wordsmith

“The Freelancer” – a non-feature length but a movie in all its essentials will be produced by Freelance Foundation and Wordsmith Communication. The movie will trace the life journeyof a young small town boy who comes to Calcutta in search of job and Expectations (Great Expectations) and then continues his journey and attains freedom of spirit.

An Invocation ceremony took place with Domina Magna Ganges ( Mother Ganga) as witness.

1. As per the last written wish of Dr. Abakash Ranjan Kar, one of our close friend, benefactor and well-wisher,  his Bengali work “অবকাশ সমগ্র” is dedicated to Mother Ganges near his birth-place by the Ganges in Nadia district, West Bengal, India


Writer and Director of “The Freelancer”, Pritam B Wordsmith taking a ceremonial dip in the Ganges – seeking her blessings and connecting with the Mother River Tradition of Bengal and that of all the major world civilizations 

2. Freespace maiden issue is dedicated to the Mother Ganges.


Pages from Dr. Kar’s work and Freespace – April issue offered to the waters of the mighty and holy river. 

3. Prayer and dip : start of the process of making the movie “The Freelancer”

The “The Freelancer” Team :

1. Story, Screenplay and Direction : Mr. Pritam B Wordsmith
2. Asst. Director and in the movie, Assistant to Dr. Philo of “clinic de philo” (Pritam B Wordsmith) as Mr. Alabu Sorkhel : Mr. Anik Gupta
3. Music : মণি ফকির (Moni Fakir)
4. Cinematography and Editing : Pending
5. Distribution in Global Freelance space : Freespace and Freelance Foundation
6. Cast : under process.

Possible Release : January 2020 during 5th Cosmic Celebration of Freelancers 2020


Entry to the 17th century house by the Ganges where Dr. Kar was born (1940) and stayed till he was in his early twenties before leaving for Oxford after graduating from University of Calcutta and later becoming a peripatetic  teacher – teaching mathematics, philosophy of science and mathematics while traveling the world as a freelance tutor.

“The Freelancer” is a movie made in Bengal and in Bengali but belongs to the world.

Freespace Launch : Calcutta Press Club – Special Report from Freelance Foundation

freespace launch

Freespace – April Issue launched as Print Journal. Left to Right : Pritam B Wordsmith, representing Freelance Foundation as Publisher in his capacity as Chairman, Mr. Subhasis Chatterjee, Chief Editor, Freespace and GBC, Mr. Sushobhan Mukherjee, Chief Architect and Chairman, Infosec Foundation – a seminal partner organization of Freelance Foundation. Calcutta Press Club, 2nd April 2019 – early Summer Evening, Calcutta

Freespace was a Quarterly Print Journal first. Freespace was baptized by Sushobhan Mukherjee in 2017 during the 2nd International Conference of Freelancers, organized by the Foundation in The Sonnet, Calcutta.

press clubsambadhickey


Press Club Calcutta is South Asia’s first Press Club and so is Freespace, arguably South Asia’s first magazine dedicated to Freelancers and Freelancing.


Panel Discussion entitled – Freelancing and Media – Challenges and Opportunities – Sajahan Siraj: Senior Journalist of All India Radio. Also runs his own news mags called “Bwadip Barta”,    Shyamalendu Mitra: Retired as Special Correspondent, ABP group. Engaged in digital community media. Chief Editor, Biswabangatv,You Tube channel. President,Independent Journalists Association. Life Member, Kolkata Press Club,    Md. Sadauddin: Ex Senior Reporter, Kalantar,  Pulokesh Ghosh: Retired as Principal Correspondent, Bartaman Newspaper,     Kazi Golam Ghous Siddiqui: Retired Senior Journalist, ABP were present as Panel Members.  Moderated by Subhasis Chatterjee, Chief Editor, Freespace

An executive summary of the Discussion is presented below:

  1. The traditional job market is shrinking. However, this does not mean that new type of work and activities are shrinking. Digital and social media are creating a whole new arena of jobs, content, delivery, management and marketing. This situation is a challenge while looked with the old spectacle but opportunity if we look and view in a radically different manner.
  2. Advertisement – the founding and funding pillar of media is undergoing tremendous transformation and some of the media brands are finding that pressure. Advertisement is changing into geo-location-time-context level of granularity and with new technologies; advertisement will be targeted – individual, time, location, language, culture and context wise. That’s means that every mobile phone is a potential media house with opportunity to create, deliver, measure and monetize content. Power is shifting and that is of tremendous opportunity for freelancers.
  3. These freelancers can be anywhere as one of the Panelists talked of high interest in district level, affiliated to independent body of journalists who are essentially freelance story tellers. One of the panelists mentioned of the fact that in 1984 Bhopal Gas Tragedy, it was local media who brought this catastrophic tragedy to the notice of the public and the big boys completely missed it. Technologies like you-tube and tools to document, curate and edit content in the mobile phones make the freelance content creators powerful to interact and communicate.

Mr. Pulokesh Ghosh, one of the panelists succinctly summarized it through a post in                     his facebook channel in Bengali and translation provided, powered by Wordsmith                     Communication ,  translation an cross-cultural company, powered wholly by freelancers.

“চাকরির সুযোগ ক্রমেই সংকুচিত হচ্ছে। আর এই দুঃখেই অনেকে মুখ ঝুলিয়ে বসে রয়েছেন। কারণ, নিজে কিছু করা বা ফ্রিল্যান্সিং করা আরো দুরূহ। কিন্তু সত্যিই কি তাই?
আমি মনে করি না। নীরবে ঘটে গিয়েছে বিরাট বিপ্লব। ডিজিটাল মিডিয়াতে স্বাধীনভাবে কাজ করার বিরাট সুযোগ। শুধু জানতে হবে বিস্তারিতভাবে।
মঙ্গলবার কলকাতা প্রেস ক্লাবে ‘ফ্রিল্যান্স ফাউন্ডেশন’ আয়োজিত এক প্যানেল ডিসকাসনে এই নিয়েই বিস্তারিত আলোচনা হল। মঞ্চে শাজাহান সিরাজ, শ্যামলেন্দু মিত্র, শুভাশিস চ্যাটার্জি ও কাজি গোলাম গউস সিদ্দিকীর সঙ্গে আমি। এই বিপুল কর্মসংস্থান সম্পর্কে সবাইকে জানাতে আরও অনেক এই আলোচনা বা কর্মশালা হবে বলে জানিয়েছেন উদ্যোক্তারা। প্রয়োজনে আমার সঙ্গেও ফোন নম্বর দিয়ে ইনবক্সে যোগাযোগ করতে পারেন। আমি কর্মকর্তাদের জানিয়ে দেব।”

[Job opportunities are shrinking and many have resigned to the fate because to do something independently as a freelancer appears too great a hurdle.. Is it really so or it is, as it is told, an appearance?

I do not think so. A silent revolution has already taken place and there are tremendous opportunities to work independently in digital media with the only condition that one needs to know every aspect in detail from successful practitioners. On 2nd April, Tuesday, a Panel Discussion, organized by Freelance Foundation had taken place in Calcutta Press Club where the panel included Shajahan Shiraz, Shymalendu Mitra, Subhasis Chatterjee and Kazi Gulam Ghous and me. The Organizers have stated that details about this emerging world news   must be informed and more such discussions and workshops will be organized. If necessary, you can inbox me with your phone number and I shall on-pass to the organizers.]

The Freespace / Freelance Foundation Team 


Some of the Team Members in Press Club


Team Members…………..more


Some Team members not present in Press Club but present here – 4th Cosmic Celebration of Freelancers – Inaugural – Bolpur, Biswa-Bharati, Shantiniketan – 9th March 2019

Launch of Freespace – Monthly Journal on Freelancing by Freelance Foundation

Today at 4 pm, Freespace is going to be formally launched in Press Club, Calcutta. This post reflects on some of the transformation on Print Magazine since the start of the Internet era.


A printed book does not need battery to read.  This is the greatest advantage printed book has and this is the reason in spite of the whole avalanche of the Internet era, book as an interface survived and will continue to do so.


When we pay for a cinema ticket in a theatre or multiplex, we see the movie without adverts whereas the same movie in TV or in you-tube is interrupted by adverts. This is due to the business model of “subsidy” – advertisers are subsidizing the viewing cost of the end-user while having the opportunity to make a sale. It appears innocent enough but it has its darker side. The content may be completely determined by the subsidy provider or the User experience may be poor (as we all complain of too much ads). The charm of this model is that there is huge surplus and is highly profitable. Or rather was. However, user habit is changing and there are content providers who are trying to distinguish themselves as “ad free”


The greatest power and the greatest weakness of   a digital publishing process is the “zero marginal cost of producing the next copy” – since a digital magazine’s subsequent copies do not need any cost to re-produce (DTP and storage) and distribute (Internet), there remains less and less incentive to be “careful” and “alert” as a reader / subscriber.

All digital business models that leverage only on this aspect of Internet is getting commoditized and  as one facebook user told – “Facebook is – fill it, shut it, forget it” and this will sooner or later make it a commodity – the experience itself.

The best way to keep the freshness of an experience is to limit it.  

Based on this, we are printing, using our Print on Demand Station the exact number of copies we have the payment from our Patrons and then mailed to them. No digital copy, No PDF, nothing.

Thus, we are ensuring that we remain obligated only to our readers and nothing else. We are taking the hard way to earn each subscriber instead of  persuading a subsidy-provider (and surplus provider) in the form of sponsors / advertisers without asking the readers.

In other way, this means that “we are not going to change the world”, “make a difference”, “making a dent in the universe”, “not a single person left behind” – or beholden to such Olympian ambitions.

The Journal re-traces the path of the foundational days of Print – when a tribe got together and built something for the same tribe.


If you want to subscribe / contribute to Freespace, see here :  http://www.thefreelancefoundation.org/freespace.html                                                            IMG-5964

Bangalore – the city at cross-roads

Two weeks back, I was in Bangalore – partly on business and partly for pleasure. I first visited Bangalore in 1988 and compared to other cities of India of that time, it was a class apart – in all aspects of civilized living. I remember walking in some lanes with nice houses and Gulmohar in front of the houses that cast sweet shadows. For a man of North East and with Calcutta (that time absorbed in sharing zero wealth equitably – the Cadre State was blissfully unaware that in two years tectonic shifts will take in East Europe and Russia) being the nearest and the first metropolis being interacted with, I was charmed.

21 years back, I find that the city is in cross-roads and here is what I do as a Artrologica Civita – astrologer of the city :


The wealth of the city was dependent on a new industry – software and IT. Both the industries have undergone massive transformation and will not need more people – skill immaterial and will not attract that many people as it did earlier. There will be remarkable companies in this sector but the high tide is over. Unless the city is able to find out new sources of wealth-creation, there will be more social divide and wealth inequality. The Culture of the city will be tested and it will be uglier if situation worsens.


Will continue to decline. Most of the natural waterways, lakes and water-bodies are gone forever – population will increase and since all the immigrants came to the city from all over the country with a wholesale intention : to earn a living and / or to be a better station in Life. Being overwhelmed by economic migrants, they are not the sons of the city and will switch whenever the opportunity presents itself.


Rapid growth of IT industry and housing these people created a rent seeking class who absorb 40 – 50% of the income of the IT industrial workers. This class found a windfall where they found that being landed property holder presented a rare historical opportunity and money could be minted and they did. Such a class, as history suggests (zamindars of Calcutta after British consolidation and then exit of the Empire) become lazy and status-quo bound and remain in denial. There is no progressive force left in this class and eventually they will decline and vanish.


Will be terrible as wealth creation becomes slower, rent seeking class pursuing more and more marginal revenue, economic immigrant class entering 2nd generation and the old residents with the Memory leaving the world. There will be complaints but no one will mourn the terrible ugliness that will grip the city in the form of box-housing, steel and glass eyesores and more and more areas in the suburb gobbled up by the same force that will populate with more ugliness in the form of box-housing.


The immigrants, most of them will not add anything to the art of culture of the city unless they stay for 2-3 generations. We need to wait. In the interim, say a decade or two, Art and Culture will decline.

Overall, the city is in the cross-roads.

[Book Review] – “Mind without Fear” by Rajat Gupta
“Everything ends in a Book” – Malarme, the French symbolic poet


The cover of the Book, published by an Indian publisher ( and mentioning “For sale in Indian sub-continent only) – both are suggestive. The cover is not clear – whether the book title is “Rajat Gupta” or “Mind without Fear) for “Rajat Gupta” is written in typesize 32 and “Mind without Fear” is written in a type-size of 14.

To my knowledge, this is Mr. Gupta’s first book and he may not have written this, at least in this form, unless what happened in last seven years. He made it also clear that the book is “to tell his side of story”  that he did not tell by testifying in the trial, to his great regret.

The book draws heavily from two works as reference and chapter quotes in the beginning – Rabindranath Tagore and the Bhagavad-Gita.

I am not after facts in this review. I am not interested to judge whether he was “guilty” or “innocent”. I am trying to document what crossed my mind as a reader (and with some additional readings done on this as the case fascinated seven years back). In the standard magisterial and school-teacher way of reviewing books, very common in India, where the reviewer tries to show how suave he is or teaches the lazy readers by providing a summary as tutors prepare students with “notes”. I shall do neither. I remain answerable to the autonomy of a reader.

I. McKinsey

McKinsey made Mr. Gupta (what he is as per his own admission) but in the most critical phase of his life when he was down, they “kicked him” and violated “partnership values.”. This sounds like those old Communists whom the regime/party ignored and even persecuted but they could not de-affiliate themselves. In Calcutta, such men are many but I have never heard any word against the party. Such men are dangerous for they allow an institution to become hollow inside, values betrayed and eventually exploited by less devout men. Mr. Gupta’s relation with McKinsey is at the same emotional level as a communist has with his party or a devout has with his parish community. In short, Mckinsey was a religion to Mr. Gupta and its work not mere business but a calling. He entered as an adept and eventually became the High Priest. McKinsey was the larger family for the Orphan when he entered while he was 24 years old.

II. “Three Generations of Amazing Women in my life Life” – his mother, wife and daughters and their children

I did come to know from the book that Mr. Gupta’s mother was of Punjabi origin (there are many photographs in the book) and that explains one thing : his looks, his regal face and a handsomeness that an old lady of my acquaintance in Calcutta told me of “better than Gregory Peck.” This also explains his fighting spirit that is rare.

His wife, Ms. Anita Gupta his batch-mate in IIT-Delhi (a single girl in the batch of 250 in those days) appears to be a better judge of men and situations and she was spot on – “these finance guys are not our people.”

Mr. Gupta’s greatest heroism, to me appears not his philanthropy or institution-building, his exercises in “karma-yoga” but being a Leader of the Family. A Punjabi fighter from his mother’s side and a tender family head from the classic Bengali gentleman.

III. Amerika (not a typo)

Mr. Gupta claims that he has seen the underbelly of the American justice system – this time not as a consultant but as a convict. He has also seen the upper echelons of America which even billionaires of India (and other countries) can or in other words, will be allowed to. The true elite of any country / culture have to be conservative in social mixing unless of course they degenerate completely. Or become poverty-stricken.

In a democracy (and America is purportedly a democracy), a man must build his career not by birth or privilege but by his own deeds. Mr. Gupta is one of the greatest beneficiaries of that ethos. However, these deeds can and does include building a career by destroying that of another. Rudy Giuliani “built his career” by going after the Mafia and eventually becoming Mayor of New York – Mr. Bharara did the same, nothing more, nothing less.

In hind-sight, Mr. Gupta does not tell it but in his way to rise in McKinsey, he also “destroyed” careers of older men – the old “Mustache Petes” as younger Mafia leaders talked of the old conservatives. These were not public events but it is impossible to believe that Mr. Gupta rose to the top and coveted post of McKinsey without destroying many careers and leaving a trail of hope-dashed hopeful contenders for the top post. This is the Law of Nature.

IV. The Epic and its side note – The Bhagavad-Gita

The Bhagavad-Gita, compared to the size and span of the epic (of which this is a part) is a footnote in size. But in intensity, it is infinitely more powerful that the whole. Read while the full canvass of the epic in the background and when we observe the career of Arjuna – we find as if the cosmos is conspiring to make him the greatest warrior of his time and generation. The Universe was eliminating all his worthy opponents (Ekalabya and Karna), he was granted everything a professional can aspire for – wealth, adulation, fame, women, mentor, friends and the conspiracy of the Universe is palpable – especially in eliminating Karna in a manner not highly moral. Arjuna the Great’s character is linear – work hard, do great jobs and universe like a hand-maiden will praise you and admire you. However, his mentor and charioteer was hinting all through that he was the “chosen one” and the in the choice, he had no part whatsoever. In the Bhagavad-Gita, Lord Krishna says : “I am the Great Time and presently will destroy all these great military commanders of the Kurus and Pandavas” – he showed Arjuna graphically as how in that Great Time’s all consuming form, warrior were dangling from the teeth that was devouring everything.

After the war, when Arjuna was at the verge of retirement, when no great wars are to be fought, no great achievements left, Arjuna became restless. He was defeated by unknown men – he was still not getting the message – we went on. His mentor retired and was instrumental in decimating his clan – the Yadus in a fratricidal war that will eliminate to the clan to the last men. And as a final humiliation, he was defeated by a group of petty thugs while he was entrusted with the protection of Yadav women. The Great Warrior’s humiliation was complete.

One of the most-ingenious and hidden wisdom of the Gita, as I read it (and in its infinite plasticity, anything can be read there), for noble and exceptional man (which Mr Gupta was, is and will be) – one must be alert to understand that the Gift and the Punishment are inter-wined. the bearer of exceptional talent and fortune also brings the mandate of sudden and foreclosure in an unknown time.

V. Legacy of the Book

The prose of the book is very readable, crisp and although does not have great literary quality, it reflects the personality of Mr. Gupta. It is for the readers to judge – of now and of the future as within a decade or so, many actors will leave the stage and posterity will not feel the intensity of the event / drama as we felt being in that time but something else – human vulnerability and human capacity.

I would also like that Mr. Gupta may choose not to be dragged into “career rehabilitation” as many of his Indian admirers are already at work with all the good intentions. Considering his character traits, heard first time from him (and also from the remarkable lady, his companion in the Business of Life as girl-friend, wife and counselor for some fifty years, Mrs Anita Gupta), the friends from his “homeland” will deny him an opportunity to be “with the self” and if matter goes worse, he will be dragged into Rerum Malicia Indicorum about which he has no idea for being living outside its ambit and gravitation for a long time.

To emphasize that this is not my personal suspicion or some misgivings (borne of living in India) arising from some personal issue, but a palpable one and here I give it, direct from another famous son’s of Calcutta, like you, of another era – Nirad C Chaudhuri’s admonition to the greatest Bengali who ever lived and whose works shine in many pages of Mr. Gupta’s greatest work so far – Rabindranath Tagore – this book,partly written in a prison and shorn of all the trappings :

“অযোগ্য স্বজাতির প্রতি অহেতুকী মোহ”
(The irrational attachment to one’s un-qualified countrymen)

Thank you, Mr. Gupta for telling us your side of story.

Men will come and go but written words will remain – this is the Testimony delayed but it came.

Such a testimony for such an exceptional man like you will be judged in a Higher Court to which we mortals have no access.

To the karma-yogi, I remind the most powerful redeeming promise from the Lord which comes almost at the end when Arjuna the Great was saying “No, I can’t do that, this is too difficult…” “oh no… my mind is so wild -how I can meditate” and so on….

“সর্বধর্মান পরিত্যাজ্য মামেকং শরণং ব্রজ
অহং ত্বাং সর্বপাপেভ্য মোক্ষয়িস্যামি মা শুচ:”
(“Give up all duties and obligations and surrender unto Me. I shall redeem you from all sins, do not lament” )