Event Report – Wordcon 2018 – 3rd International Freelancer’s Conference, 9th Feb 2018, Calcutta, India

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Freelance Foundation – non-profit for freelancers organized its 3rd International International Conference for Freelancers called Wordcon.

Event Report of Wordcon17/18 – 3rd International Conference of Freelancers

The Park, 9th February 2018, Calcutta, India

The Heritage and Mission of Wordcon

Wordcon is a movement, born in Bengal, India but belongs to the world. The Vitruvian Man of Da Vinci as theme image brings a freelancer, an individual at the centre of the Kosmos. The theme this year was Harmonizing Income, Leisure and Fame in the Digital World – a time snapshot manifestation of the Eternal Cosmic Order.

 The Event Structure and Chronology

 Wordcon17/18 was structured more or less like a classical Indian wedding – starting with invocation and closing with music and also wishing a pollinated, fruitful and prosperous future to all the stakeholders.

Brief Summary

Dr. Angshuman Bhattacharyya chanted verses from Rig Veda and also translated in English. Mr. Bruce Bucknell, British Dy. High Commissioner, Calcutta, Dr. Parthasarthy Bhattacharyya, MD, DM, renowned pulmonologist,  Mr. Sushobhan Mukherjee, Chief Architect, Wordcon and Chairman, Infosec Foundation, Mr. Pritam Bhacharyya, Chairman, Freelance Foundation were present and they inaugurated the lamp and the Conference was declared open.  The message to the audience was that there are changes in the power structures and freelancers have tremendous opportunities as well as unknown challenges.

Invocation was followed by Inaugural Session, then formal opening of the Conference with the lighting of lamp. Keynote Address, Panels, Speakers, Speeches, Debate, Lunch, Music, Panel Discussions, Gifts, Felicitations, Awards and then a musical finale by live performance and Vote of thanks with the wish to meet again.

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Keynote Address entitled “Freelancing and the New Media” was delivered by Mr. Jawhar Sircar, ex-CEO, Prasar-Bharati and an inter-disciplinary scholar. His address covered the changes sweeping  and he talked of two technologies that

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are going to impact the world of Life and Business – Artificial Intelligence and Augmented Reality.  Presenting these themes in an easy to understand and humorous way, he ended with a great sense of hope for freelancers – collaborated content will be always in demand and will have a hitherto unthinkable  scale and depth.

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2 panels – represented by freelance panelists from Consulting, Strategy, Translation, Law, Sports Coaching, Journalism, Food business, Chartered Accounting, Auditing, Academic Research discussed and debated on the essentials themes of freelancing – how to charter the new seas and also to be a valuable part of the society. Mr. Kaushik Bhattacharyya, Chief Strategy of Prime Infoserv and Mr. Nirpuam Sen, Regional Head of BSI moderated the panels. How to build enterprises neither for the Government nor for an oligarchy but the model itself having checks and balances to create a social enterprise. Freelancer as a social hero, not only an enterprise-building warrior.  The panels witnessed the launch of 3 books – first is Bootstrapping Market Innovation – a book by two freelancers as how to build an effective and reality-tested marketing plan with virtually no financial cost. Freespace – Freelancer’s Journal – 3rd Edition was launched and Bengali collection of short essays অবকাশ সমগ্র (Collected works of Leisure) by Dr. Abakash Ranjan Kar – ex-Editor Freespace and Professor and Head of the Department of Leisure, Wordsmith University.

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Mr. Goutam Choudhury – a virtuso performer of harmonica and a archivist for the music of one of the greatest musical geniuses of India – Mr. Salil Choudhury who is based in Netherlands but roams around the globe for his archival work on the Life and Works of the musical genius. It was our privilege to hear a passionate man who is spending time, a fortune in creating a archive for posterity.  As luck would have had it, he met Mr. Jayshankar – a rising star in Bengali music and it was wonderful to see the old archivist meeting the young musician on the stage of Wordcon.

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 Wordcon’s perspective on Sports is based on the holiness ancient Greeks attached to their Olympic games and in more recent times, Britons, in their finest hour attached to the Game of Cricket, which can be called – “an Indian game discovered in England.” Mr. Sanjay Sen – a national football coach told how a sportsman goes through the cycle of a freelancer of other domain, followed by Life Skill coaching by Mr. Saurav – an ex-Army man and now a NLP practitioner. Mr. Subhasish Chatterjee delivered an important address as how freelancers need to groom themselves to be an efficient unit in terms of physical and mental health.

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Income uncertainty and anxiety thereof is an existential fear of any freelancer of all times. The successful fear whether they will be successful next time and the aspirants are anxious to succeed.  How to fight this fear and anxiety? On top, one needs to be physically and mentally fit to run one’s vocation and there are so many changes and uncertainties. Swami Sarvalokananda, a senior monk of the Ramakrishna Order and sought after speaker on Vedanta philosophy discussed the short solution – Human empowerment. Very interestingly, he said that many monks do not have technical qualification of some works the global order is engaged with. But they master it. How? The secret lies in working with devotion, dedication, hard work and patience. This means that we need not fear change – these ingredients will universally succeed.  He also narrated incidents from the lives of Swami Vivekananda where the centre-piece is: FEAR NOT.  Face the challenges life is throwing at you and with the practice of virtue, internal power will manifest and that power is the subtlest and the greatest – the power of the Self within.

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Dr. Devasis Ghosh discussed something all professionals are prone to : stress, clinical depression and anxiety and impaired mental health. A holistic healer and independent researcher on the subject of stress and cancer, audience could relate easily. Then came the finale – Mr.Parijat Biswas – a lyricist, composer, musician sang some of his own songs with his instruments and the songs talked of the time gone by but also of hope and to be sensitive.

All problems either remain or vanish but Beauty remains forever.

The Next Milestones in the Journey

 We, the Organizers consider ourselves as a gardener for Wordcon and all events under the banner of Wordcon. Like a good gardener, our job is to work honestly, harmonize all the interests of the stakeholders, create an open, inclusive, transparent, fertile and friendly environment so that flowers and fruits of all time and clime may bloom and flourish. The agents of change and connection – the birds and bees visit, so do the lovers and the curious and lay visitors and their purposeful or purposeless walks create footprints in the globe.

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March / April 2018 – Spring – Summer Musical Show

June / July 2018 – People’s Cricket Exchange Programme – UK Tour – Birmingham + London + Oxford

November 2018 Flying Feathers – Corporate Badminton Tournament, Calcutta

December 22nd and 23rd 2018 – Wordcon Mela + People’s Cricket Exchange (Fructus et Virtus- Season II) – NKDA Cricket Ground, Calcutta, Calcutta / Tagore’s Shantiniketan, Bengal Sweet festival, Yoga classes in the rural heartland of Bengal.

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Contact

 Email : wordcon2015@gmail.com

  1. Facebook : facebook.com/wordconconnect
  2. Web : wordcon.in
  3. Blog : wordsmithofbengal.wordpress.com
  4. For all media enquiries, contact Anik Gupta at +91 9073361512
  5. For any engagement inquiries, contact chairman@freelancefoundation.in and wordsmith.bengal@gmail.com
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Photo Essay – Fructus et Virtus Cricket Match – 30th Dec NKDA, Calcutta, India

“Greeks, the inventor of Olympic games considered Sports as something sacred and also an avenue practicing Virtue. Britons, inventor of Modern Cricket, also considered in their finest hour this as not mere Game but something of character building and connected with moral virtue. A British father did say to his young son while he was padding up to go to the crease : “Remember, anyone may not be watching but God is watching. Play fair, play well and enjoy the Game.”

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Cricket is sometimes called “an Indian game invented in England.” Many old lovers ( generation born between 1970-1990 in India) of cricket in India consider that the Game is perhaps lost forever – it resembles more like gladiatorial arena and the old charm of playing and watching the game is gone forever. The very soul of Cricket, for her old lovers is sold to Big Money, Big Stars, Big Media, Big Stadium and the combination.

It occurred to us that as a Curtain Raiser to Wordcon – 3rd International Freelance Conference, we may organize a retro style cricket match with good food, lazy afternoon and socialization among friends, colleagues and strangers turned acquaintances.

Four teams played on knock-out and 40+ players played.

NEXT INNINGS 

We are planning a fixture called Indo-British People’s Cricket Programme where teams from the UK will play in Calcutta during December/January and Indian teams will play in Birmingham in May / June.

This will be Wordcon’s endeavour to bring the old charm of the Great Game.

 

[Book Review] – Living Hinduism – Scriptures, Philosophy, Practices by Samarpan

[Disclaimer : We had the opportunity of reviewing the previous works of the author. Those were all in the story form. This is different – this is a survey of something which is beyond survey, not for its vastness alone but for the subject matter itself. In 240 pages, the author has attempted and attempted very successfully to convey the essentials and also with an eye to the contemporary time. The word “ancient” is silently present behind the word Hindu / Hindoo in discourse  and for some mysterious reason, this “ancient fossil” aspect appears to have gotten new lease of Life in each historical age. Had this been not so, this book would not have been written ] 

More than two thousand five hundred years back, Buddhism and Jainism were contemporaries and Budhha and Mahavir  preached in the same locality quite often and one of the areas is present Bihar. Their world-view were sometimes radically different. People listened to both –  to Tirthankar and Tathagata with no disturbance. Both the tradition flourished and endured.

The book quotes from a credible source ( a Frenchman writing a book entitled L‘Inde des Rajahs)  narrating an incident in Benares in 1876 where a missionary was preaching Christianity and admonishing people of worshiping of the black rock as rank idolatry. People listened to and no disturbance at all. Everyone went with their own business.

The tradition continues. 

The book is a part of that continuity. This itself is a success and the title of the book confirms it.

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Without much ado, let me clarify my position as a reader-reviewer, a Hindu/Hindoo and disclose the metaphorical and literal lens I shall be using.  With the charge of being arbitrary completely accepted, I may say that for a Hindu born in India after 1750, it is historically impossible to have any “pure Hindu” lens. First, the source Vedic text needed some “made easy dictionaries” almost a thousand years back to understand. Second, the nature, structure, richness and infinite malleability of Sanskrit language. Third,  discontinuity in the political / government sphere due to repeated foreign contact, attack, hit-and-run, capitulation and consolidation of political power by successive foreign elements.

In this way, India can be considered a feminine womb which has always attracted the most vigorous and out-bound masculine forces in history.  Swami Vivekananda ruminates while visiting ruins of Capitol in Rome : “.. from where all-powerful Ceasars used to rule larger part of the world, today spider is weaving its net in the Capitoline Hill…” and then he reminds us that “.. if ancient sages come back to India today, they will not be at all bewildered for they will see the inner unity in all the outward variety.”  [ Paraphrased by reviewer ]

It is true. No civilization completely dies. Greece and Rome are present – in thinner form in the modern European Civilization. This word “thinner” I borrow from the book itself where the author talks about Puranas and other supplementary literature of Hindus (whose complete disregard for balance, measure, precision and accuracy were immediately observed by Al-Beruni[12th century] to  Macaulay [19th century]  ) but they missed the full picture. There was a deliberate plan in this thinning just like we dissolve things in water to have the active ingredient have better flow, reach and acceptance. Here is a fundamental look on life – the Art of Becoming is much greater than the Art of simply being precise and accurate for a certain historical fashionable period. 

The wonder of Hindu Civilization is that it has remained relatively more intact form in spite of being hammered across ages. This reminds me of the internal integrity and consistency of genetic code. Genetic Codes are made from small number of atoms and yet they retain their integrity and consistency across millions of years till some mutation sets in. This mystery was raised by the seminal thinker of Quantum Physics, Erwin Schrodinger in his very very small book entitled – What is Life ?

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The Grand Recycling of Debt and Payback of Civilizations 

The structure of the Book  with of codification / classification / analysis is a lack  which was immediately observed by the last contact with Hindus with another civilization, I mean the ambassador of modern Europe, The Britons, first in the form of fortune hunters, missionaries, economic migrants (just like most of Indian economic migrants in USA, UK, Persian Gulf, Africa and other parts of the globe) and then imperial burden-bearers – the burden of the Empire (The Raj) and also the bearer of the self-imposed burden of racial manifest destiny  – the white man’s burden.

Finally – those from Ox-Cam network and ICS (pre-cursor of our IAS and IPS framework) happened. It is told that in the zenith of the Empire, ICS was perhaps one of the “dream jobs” globally.  I think the closest one can think of ICS today is to become some Investment Banker responsible for a geographical region for a “too big to fail” financial or trans-national corporation with inter-locked ownership and control. Our ancient sages would not have been wondering at all on this observation. They had been exposed to the cosmic classification of living beings as per innate quality and  activity which can be mapped into 4 types just like management books talk of 4-quadrant BCG boxes in classifying companies. They would have remarked – “Oh… I see, now the clock of dominance is moving from administrators to money-managers.” 

India’s history since last thousand years demonstrate a cyclical contact with Turko-Persian-Afghan cultural sphere, followed by British and European and in each phase or in historical cycle where dominance has varied, India responded and changed but not so much as un-recognizable. This  is a “living” proof of the sign of Life : reaction, absorption and assimilation.  Only a living consciousness is capable of these functions.

The Book captures this in an undertone while it moves with a taxonomist’s eye for classification and cataloging and this is a triumph. The author has masked tremendous scholarship and this is the last barrier to be breached by scholar of any discipline.

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The Future Readers or Readers of the Future 

Since I and all the future readers of the book are born after my arbitrary dateline of 1750, the book is a rarity that it says something so beautiful, so radical, yet so naturally – “we need to write new Puranas.” I think these are being written continuously, we need to be conscious of it. All the space-time defying magic realism of novels and that of films – for elites and plebs alike, all the huge output in social media – these are the Puranas  being written by us of varying quality. If Vyasadeva comes today and checks in our social media, he will not be bewildered at all, he will smile and chuckle and wonder how  his children are creating Tera-bytes of Puranas collectively with their fingers and keyboard.

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Summary Thoughts from a reader now relinquishing the role of a Reviewer 

  • I have not read any book on this subject of this type earlier and I have read some.
  • What we have lost here in the form of poetry (his earlier works of fiction were poetic prose) is gained in terms of logic and clarity. It is a delight, a vindication and a critical triumph to observe a Hindu monk writing this sentence on Sanskrit language – “Here it may be mentioned that Sanskrit language uses the same word for many objects and the quirk is of great advantage in poetry or logic but disastrous when it comes out in bringing the meaning of a sentence. (page 211)”.
  • The book ends with a sense of “enlightened hope” – the social structure is changing and new technologies are making the tortoise extending its limbs outside. This will bring a situation when the timeless will be projected into a specific historical time.
  • On a personal note – when I was a boy in the late seventies, I used to ask myself – “Why did we become a British Colony and became a colonized race ?” I was naive and immature but the question was genuine. I remember reading Bankim Chandra Chatterjee and after thirty odd years I believe he wrote something which I did not read anywhere. Bankim’s core argument was so vast and broad in its scope that he posited a thesis – not of Clash of Civilization but civilization moving in Great Cycles. Using the same historical method, he talked of Debt of Civilizations in his Bengali essays where modern Europe came in contact with the civilization of the Greece through Arab scholars who solely kept the lamp of learning burning in Middle Age. The Arabs themselves learnt from India and the cycle goes back further when historical memory goes dimmer and dimmer. So, the essential question we need to ask any Civilization at any point is this : ” Are you paying your historical debt properly and sincerely?
  • Hinduism goes further from this historical debt. It goes cosmic. This is demonstrated in the 2nd chapter of the Gita when Arjuna asked a personal problem but Lord Krishna projected this problem into a gigantic, cognitively broadest possible canvass over space and time and it included all that is and all that be.  This is one of the facets of Living Hinduism – both of the book and that of a Hindu.

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Recommended Reading for anyone interested in Hinduism.

 

Fructus et Virtus : Cricket Match on 30th December, 2017 at NKDA Cricket Ground, Calcutta

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Off-Break brings a cricket match – invitation to the Great Outdoor where once when we were younger and not surrounded by power-point, EMI, RoI, cash-flow, deadline, off-track, project management. In those days, we played and the game was the end of it. But those games helped us in becoming – becoming eligible to deserve the inestimable gift of existence.

Ancient Greeks, whom we owe Olympic Games considered Sport as a ‘Practice of Virtue’ – the highest attainable human ideal as per them. Participating in sports was not some mere physical exercise, win / loss or becoming a professional or celebrity. Sport was one of the avenues, like rhetoric, philosophy and geometry to become a whole person – the great practice of Becoming.

We have named the match – a friendly but serious one – Fructus et Virtus : the matured Fruit of Virtue.

In less ancient times, here is a record from a family archive dated 23rd January 1884, from Mr. Hammond of Oxfordshire, England:

“I was padding up to go to the crease and my father came near to wish me. After wishing me luck, he had told, very gravely – No one may hear or see something while you are playing, but remember, God is always watching. Be fair, be honest and enjoy the game”.

In their finest hour, like Greeks, Britons, the inventor of cricket considered cricket as not a mere game but something with a call to higher aspect of Man and Becoming.

Modeling Conference RoO and RoI

[ A more formal and rigorous version of the methodology described below is submitted to the International Journal of Event Management Research, Griffith Business School, Griffith University, Australia]

EMPIRICAL MATHEMATICAL FORMULATION 

A very important question for a sponsor for a Conference is to have a measure of RoO (Return on Outcomes) and RoI (Return on Investment). It is equally important for the organizers is to present a quantifiable value while having a consistent, data-based, factored and realistic “benefit model” for the sponsors. These benefits can be modeled under RoO (Return on Outcomes – expected) and RoI (Return on investment – financial).

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Basic Empirical Formulation between RoO and RoI 

CALIBRATING THE KEY PARAMETERS AND ESTABLISHING RELATIONSHIPS 

RoI in money terms can be estimated from the weighed average of RoO (Return on Outcomes). Every sponsor has some outcome in view and these outcomes directly or indirectly influences RoI. The monetization constant is that multiplier that has some impact on RoI. For example, for a Conference having a sponsor putting stall containing merchandise, monetization in terms of sales revenue at the conference depends on expected outcomes like position of the stall, visibility, announcement during conference of itself and any discount etc if available.

RoO has two major components – a) Measurable in money terms directly b) Immeasurable in money terms directly but can be compared based on reference scales. These scales are to be calibrated for each sponsor depending on the priority of their RoOs.

RoO LISTING (For a sponsor X )

For each sponsor, one can imagine the following :

Sponsor Expected Outcomes (raw ROO):
Sponsor Budget (Investment): INR / $

RoO LIST  order of priority as received from the Sponsor through dialogue and deliberations 

  • Direct Sales
  • Lead Generation
  • Customer Success
  • In-event inquiry
  • In-event interest with chance of escalation
  • Brand Visibility across demographics
  • Eyeballs – in-event and other media
  • Social Media impact
  • Positioning and packaging
  • Brand Perception (comparative
    scale)
  • Feedback – raw and refined
  • Empathy Quotient
  • Fan /interested penetration
  • Post-Event support and actionable intelligence to measure and make decisions

For the RoO, enablers/deliverable  can be mapped 

  • Segmentation (Attendees)
  • Speaker Association (Relevance, Context)
  • Media (Local) (Tier and Penetration/Circulation on with Social Media)
  • Ambiance / Free time to discuss
  • Opportunities / incentives to socialization (e.g. cocktail, musical event)
  • Brand Mentions (imprint, eyeballs, duration, prestige)
  • Retention
  • Shared post-event Analysis
  • Consistency

SUMMARY PROCESS 

• For each outcome (blue column), we write down enablers and their rating
• Multiply by proper co-efficient (weighed average) as found from ROO priority
• Multiplier for enabler from historical data (e.g feedback gathered and then applied with a reality check factor)
• Now, we calculate RoI = K* ROO ; where 0 < K < 1 and K is bench marked  on three bands. These bands are classified as LOW / MEDIUM / HIGH  levels of investment from the sponsors.

FURTHER WORK 

The empirical model can be tweaked for separate sectors and specific RoO cases.

Confidence intervals on the reliability of RoI and RoO can be ascertained with more data fed to the mode.

[ This methodology is referenced at the design of Wordcon 2017/18 – 3rd International Conference of Freelancers, to be held on 9th February 2018, The Park, Calcutta, India.]

In Praise of afternoon sleep (siesta)

For a tropical climate like ours, here in Calcutta (India), from March to October, afternoon sleep appears to have therapeutic effect and productivity amplifier.

This tradition is now completely forgotten although our last colonial rulers with their capital in my adopted city honoured this tradition. The first wave of British people in Calcutta left vivid documentation of their engagement with the tropical heat. Without AC, fan, cooler, they had only two options at their disposal – architectural design and manual labour. The former can be seen the very high ceiling, airy rooms, many windows with system to allow air and block sunlight in the beautiful public buildings they built.. Then there was pankha-pullers – people who pulled a manual fan.

Our technology provided us many benefits and one of them being the liberty of building ugly, shed or box-like buildings  and one may ask whether these are designed for human beings or as a  warehouse. Most of the modern architecture of most of the contemporary cities of the world are proof that we have soaked our very soul to the premise that says – “Beauty and Utility shall never meet.”

This is an utter lie and only minds castrated of beauty and its appreciation will voice such non-sense.

Now coming back to the afternoon siesta.  In Bengal, afternoon siesta in the afternoon (March to October) must have the following design with minor variations :

  • Lunch between 1 pm – 2 pm
  • Ultra light in terms of volume and spice  with rice, lime and ending with curd and a dry sweet.  No meat, no alcohol. Fish allowed.
  • Cotton dress – preferably white.
  • A half-read book (preferably a classic work, e.g  The Adventures of Sherlock Holmes), a bed-sheet smelling freshness – preferably white and recently washed. No AC, No TV mobile switched-off, curtains drawn but an opening so that one can have a glimpse of the sky, email vacation notice telling ” In a radio silence zone for next 2 hours, starting 1 pm
  • Eau-de-cologne sprinkled in the pillows.

Material aspects being over, now comes the mental training part.

  • One must not think after lying down – “oh, so hot… I cannot sleep. Will I wake up by 4 pm ?
  • One must read the book as if there is no worry in the world.
  • Then one must pray for sleep so that the Mistress of sleep may sit on your eye-lashes ( The Bengali rhyme : “….চোখ পেতে বসো”)
  • With practice, one will wake up by 4 pm – a rest of maximum 2 hours and minimum 1.5 hours.
  • Wash you face, brush your teeth and drink coffee / tea.

Now, following things have happened in this period ;

  • Your body has spent little energy and most of the energy was used in running core processes. One of them being the brain processes. With less loss of salt through perspiration, you shall feel fresh.
  • Since you did not sleep for being tired but “invited”, the quality will be better and you shall have vivid dreams.
  • With time, your body clock can be timed to 30 mins, 45 mins, 1 hour and so on.

The Most Important Question :

Who can have this schedule in our present times ?

In olden times, kings and emperors, High Officials of the Colonial Government, Lazy Rich and so on.

In our times, only someone who is an Emperor of his/her own time can even thinking of such a schedule. But such people are not completely extinct.

True Freelancers – this species who work from home or from a home-like office environment can design their day (working days of the week included) this way.

This perk is forever denied to:

a) Corner Office residents b) All office residents c) Ambitious d) Celebrities e) High Rajas people f) Social Media Addicts g) Mobile Phone addicts h) Work/Game addicts i) People who are scared of being with oneself j) Insomniacs k) School goers l) College and other educational institution goers m) Officials of all variety  n)  Who eat a lot (indigestion) o) Who eat indiscriminately (migraine) p) Who travel a lot – business or pleasure q) Busy bodies of all type.

“Blessed are the Free / For they can command their sleep.”

Electric Shock and Information Security

When electricity was first discovered, literature of that time was rife with wonder, anxiety and fear. It was slowly found out that although electricity changed the world forever. It was the first invention / discovery in human recorded history that conquered night. Later distance was conquered.

We are living in the age of information security just when people were amazed by electricity and as the use became ubiquitous and more and more human homes were connected to the electricity generator, more and more people were potentially exposed to electric shock which was lethal.

Modern fear and anxiety about Cyber Security have some striking similarities :

a) Electricity was IoT – version 1.0. Consider the wiring as a LAN and more and more devices started getting connected. Even toothbrush or a razor.

b) Lack of awareness and care was shocking and lethal. Touching exposed live wires or not having safety mechanism was invitation to pain and suffering. Same while opening virus infected mails or not taking proper care of handling devices connected to the Network.

c) There was a need of some mechanism to detect a contact (a danger scenario) and switch-off. This was implemented but it is not perfect. No method is perfect. Awareness and being careful are the greatest protectors still while handling electrical devices. 

d) Information network is infinitely more sophisticated network with intelligence at the periphery and the users are using a dimension above in terms of intelligence of the network and the multiple layers of architecture. But one aspect remains the same : electrical energy exposed in certain structure is lethal and information structured into certain form is highly malicious. The problem is not in electrical energy and information per se but in their “structures”.

If history is of any value and if it teaches us anything through its confusion and ambivalence, it is this and is of paramount importance :  We shall continue to have shocks – either a physical one or subtler one. Technology is not the cause. It is the very structure of our existence – the duality.