In more brutal times of history, an empire wanted to make everyone living as the subject of the empire like Dropbox founder reportedly saying about his product in wired : the product is needed by everyone having a pulse (wired stood corrected at the end of the article of wrongly telling the quote as being – everyone having a nipple).
As a freelancer, I have the opportunity of hearing a talented bunch of professionals in Salt Lake, Calcutta educating me about success in the Age of Measurement as built by Analytics and Big Data which can be summarized as below
User + Geometric progression + Exponential connections + Viral Growth —–> Millions of Users —> Hundreds of Millions of users.
After that, what happens is no guesswork but matter of history. So be it !
The more I heard about the Age of Measurement ( the evolution of the Age of Empire ), the more I started to get some occult (= cannot explain) connection between Big Data, Analytics and Vedic Astrology. These thoughts made me write another esoteric piece – a synthesis between Big Data tool-kit and Vedic Astrology as trending techniques.
I was asking myself as why no user should escape has become such a critical aspect of a start-up business or any business of this age of measurement. Why companies are so serious about tracking user footprint – in email, in social media, in digital walks. Why anticipating user behaviour is becoming so important ? Is it because of the fact that we are able to measure it or is it because of the fact that we have suddenly become hyper-concisous about customer satisfaction or we have now a measured linkage in terms of money available between user behaviour and keeping track of it ?
I suspect the first and the last one, that is having some incentive to track this the deciding factor.
No user should escape business model will give rise to increasing automation on one hand and higher revenue / employee ratio. This increasing automation will be called as technological progress (which is a malleable term and can mean anything with suitable parameters put in to measure progress) and the higher revenue / employee ratio will be considered success or leverage where with employee =1, the revenue will reach the combinbed GDP of some 100+ countries.
But managing, anticpating and keeping 100 million users for months or year after year is a job demanding tremendous skill and strain on the best manager’s management abilities. History has proved that every such configuration has been unstable and either withered away slowly (Holy Roman Empire) or imploded ( Communist Russia).
100 million users or human animals impinging on a mesh can only be managed with a theory we have at had and that is the kinetic theory of gases and the behaviour now can only be meaningfully told in statistical terms.
Currently, we have no such theory and some honourable men, like Chris Anderson have announced an end of theory by arguing that correlation is enough to satisfy our curiosity for causation and denying us any higher aspiration for knowledge or searching for causes.
This end of theory is neverthless a theory !
Extension of this ‘no user should escape’ with more Big Data will usher us into an age of statistical witchcraft and as soon as we admit that our ability to handle huge data sets will allow us to have knowledge of inner mechanism of a phenomena, all higher questions related to self will be forgotten.
One such self-referential query is : Why do I or my company want that everyone should be the user of my service / product ?
In spite of having the historical proof of finding this aspiration defeated after a brief phase without a single exception, why does this adamantine will exerts itself ?
In another way of expressing : Why finding the inevitability of Death, why do we feel a sense of deathlessness within us ?
No user should escape or I should be or am the Lord of all I survey is a human behaviour should give us more valuable knowledge about us rather than correlating data sets more efficiently.